此篇為摘錄,主要來自Neil Petal的Thread,補充一點平哥SEO的觀察.

We looked at 119 product detail pages(PDP)that have continually increased in SEO traffic over the last 12 months.Here's what they all had in common:

我們分析了119個在過去12個月里持續(xù)增加搜索引擎優(yōu)化(SEO)流量的產(chǎn)品詳情頁面(PDP)。以下是它們的共同特點：

All of the PDPs contained reviews,with the lowest page containing 104 reviews.The page with the highest reviews had 8158.

1.所有PDP都包含評論，評論數(shù)最少的頁面有104條，最多的有8158條。(Reviews are King)

The average product rating was 4.6 stars out of 5.All of the pages had at least a 4-star rating.

2.平均產(chǎn)品評分為4.6星（滿分5星）。所有頁面的評分至少為4星。

The pages all contained multiple product images.With the average being 4 images.

3.所有頁面都包含多張產(chǎn)品圖片，平均為4張。

92 out of the 119 PDPs contained a video(77.3%).

4.在119個PDP中，有92個包含視頻（占77.3%）。

The images of the products on each of the PDPs were on the left,while the details of the product were found on the right side.

5.在每個PDP上，產(chǎn)品圖片位于左側(cè)，而產(chǎn)品詳情則位于右側(cè)。

On average,each PDP had 4.4 internal links and 21.7 backlinks from external sites.

6.平均而言，每個PDP有4.4個內(nèi)部鏈接和21.7個來自外部網(wǎng)站的反向鏈接。

They all used structured data.

7.它們都使用了結(jié)構(gòu)化數(shù)據(jù)。

The average domain authority was 62.

8.平均域名權(quán)重為62。(網(wǎng)站權(quán)重和關(guān)鍵詞排名呈正比關(guān)系)

There are probably many other reasons why these pages saw an increase in search traffic,but hopefully,the above sheds some light.

這些頁面搜索流量增加可能還有許多其他原因，但希望上述信息能夠提供一些有價值的見解。

平哥再補充一下:

9.信息足夠豐富的商品描述,一些不錯的PDP文字都快趕上一篇博客了,帶來的效果也是很明顯的,畢竟包含了更多的關(guān)鍵詞

10.良好的詳情頁信息排版布局,標題結(jié)構(gòu)邏輯層次分明

11.FAQ部分,針對單個商品的FAQ部分布局也是提高單頁轉(zhuǎn)化的重要因素,且能帶來更長的用戶瀏覽時長和頁面互動.